A long time ago I wrote on my Garmin Forerunner. It was a great device, but it was big and clunky, and it suffered from a clumsy menu system. I likened it to a cyborg arm. Running watches have come a long way since then, but using them is still far from simple; in some ways the new features have actually made them harder to use. This difficulty seems to deter most customers; after all, running is about simplicity, right?

Enter the Nike SportWatch:

Nike’s recent collaboration with Apple seems to have rubbed off on it– In an Applish move, they intend to release a simplified version of the prevailing product. This watch will be limited, but through exclusion allow for more intuitive function. And it has a sexier, sleeker design than the competitors.

What can I say? Nike knows what sells.